notdev

Say hello

We turn coffee

into pixels for

Welcome to notdev—we are a design consultancy focused on product and brand.

Product design

UX design is about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.

hello@notdev.com

Google maps

Google Search

DocuSign

Toyota Connected

Toyota

Startups

Carbon3d

Services

We do everything, but for SEO reasons here is a list of things: Feature work, future vision, design systems, mobile apps, enterprise with intense data and not normal screen UX design. Here is how we structure the work:

UX department

Your house is on fire. You need a team that can embed within your product org. We’re in your Jira, your Slack, and that 5 pm regroup when leadership blows up the roadmap again.

Post consultant

You brought in a brand-name consulting firm and got a very expensive PPT. Now you're left to figure out how to make any of it real. We help translate that vision into something usable.

While you hire

You’re six months out from hiring a full-time designer. In the meantime, things still need to ship. We keep the lights on while you build your team.

Zero to one

You have an idea of an idea, and need help bringing it to life. While we don't do development, we do just about everything else to get it to market.

Freelance-ish

You don’t need an agency, but don’t want to chance it with a random freelancer either. We act like a solo designer with the reliability of a studio.

Free trial

Portfolios don’t show how someone thinks. That’s why we offer a free one-week trial—a small project to assess chemistry and fit.

Brand design

Traditional studios chase alignment over output, wasting weeks debating details that don't impact the work. We move fast, design in context, and build systems your team can run after we're gone.

hello@notdev.com

UT Austin

Dusk.ai

ClassA

Layland

Zest

Worldsprings

Desktop Metal

Services

We do everything, but for SEO reasons here is a list of things: Logo, branding, web design, pitchdecks, packaging, collateral and social stuff. Here is how we structure the work.

Creative team

Your house is on fire. You need a team that can embed within your marketing org. We're in your Asana, your Slack and that 5 pm regroup when the CEO changes their mind again.

Rebrand-ish

You don’t need a full rebrand. You’ve got the right ingredients—they’re just not working together. We make a few smart edits, tighten the system, and help the brand feel new without starting over.

Starter brand

You need a brand, but don't have three months to quibble about the meaning of the word "modern." We help launch a new brand in four to six weeks.

Template library

Your team doesn’t need a PDF brand guide. You need templates—built in Figma or Canva—that marketing can actually use without calling a designer.

Freelance-ish

You don’t need an agency, but don’t want to chance it with a random freelancer either. We act like a solo designer with the reliability of a studio.

Free trial

Portfolios don’t show how someone thinks. That’s why we offer a free one-week trial—a small project to assess chemistry and fit.

About us

Hi, I’m Dev Gupta. I started notdev as a solo shop until Toyota politely bullied me into hiring. We’ve grown since then, but still operate with that same scrappy, solo spirit. When you hire us, you’re hiring me—and the few people I trust with my reputation. Also check out our instagram where I redesign famous apps in my Snuggie and makes memes.

instagram.com/notdevstudio/

The son of man painting with the spinning beach ball from Apple computers in place of the Apple

Creation of Adam painting with the hand of god replaced by the hand cursor