A new kind of fitness tracker
Motiv is a fitness wearable that uses a ring instead of a band or watch. It is more accurate and less cumbersome than traditional fitness tracker—it was recently named best gadget at CES. I helped Motiv redesign their iPhone app prior to launch. The redesign focused on solving three issues: educating the user on the difference between active minutes vs steps, improving on-boarding, and matching the product design to the brand voice.