Launching a billion dollar brand
Desktop Metal makes easy to use, accessible metal 3d printers. It has two product lines: An office friendly, metal 3d printer and a metal 3d printer for large scale production. Currently they are valued at 1 billion dollar, and are one of the 50 most innovative companies of 2018 according to MIT Tech Review.
I started working with Desktop Metal in 2016, when they were still in stealth mode. I helped build the brand, develop product positioning, leading to a public launch in 2017. This work included branding, website, packaging, event creative, white papers, marketing collateral and creating an asset library