Creating a new design language
I worked closely with the Box Brand team to remake Box's brand. The design challenge was to: (1) Separate Box from the sameness of cloud, enterprise, SAS companies (2) Mature the brand—Box is no longer a startup (3) Build a brand platform that gives Box the permission to talk about more than cloud storage. (4) Create a system that is easy to execute. The process started with a color refresh, which lead to a new brand campaign, and ultimately the creation of a new visual style.